In July 2022, Bushel CEO Jake Joraanstad was invited to join leaders from MuleSoft, Sounding Board, PepsiCo Foods of North America, and Johnson & Johnson at the Fortune Brainstorm Tech 2022 roundtable, a gathering of top entrepreneurs, business leaders, and policymakers in the technology industry.
Fortune's Brainstorm Tech is one of the most recognized gatherings in the tech world, convening executives who are actively shaping how industries adopt and scale new technology. Agtech’s presence alongside global enterprise giants underscores that the digital transformation of agriculture is now a top-tier priority for the tech industry.
The discussion centered on the challenges and opportunities that come with building technology at scale in fast-moving markets. Topics included designing products and services for open-scale markets that can adapt to rapid industry change, building those services to remain viable and accessible well into the future, and driving meaningful digital transformation within each leader's business.
The group also explored how organizations approach problem-solving differently, and what it looks like to build vertical software that functions effectively across multiple platforms. For Bushel, those aren't abstract concepts. They're the day-to-day realities of building agribusiness software that has to work for a grain elevator in Kansas just as well as one in North Dakota, integrating with ERP systems, and meeting farmers where they are digitally.
Bushel’s agriculture software was built to modernize the way agribusinesses and farmers connect, and conversations like this one help shape where that work goes next. Joraanstad's participation signals that the challenges Bushel is solving in agriculture are being recognized as part of a much larger technological shift happening across industries.
