FARGO, N.D. — November 11, 2026 — Bushel has named Jim Kaskade Chief Executive Officer to lead its next phase of growth, while current CEO and co-founder Jake Joraanstad shifts his focus to leading product innovation as Chief Product Officer during an unprecedented time in the software industry. The move reflects the board’s commitment to scaling Bushel’s business and advancing product innovation for an AI-driven future, bringing farmers and agribusinesses the next generation of tools and technology to make doing business easier, faster, and more connected.

Bushel is building the digital infrastructure for agricultural commerce, connecting farmers with the crop buyers, retailers, suppliers, and lenders they do business with every day. Its technology helps these businesses manage ag transactions, payments, invoices, checks, and other essential workflows. With a platform serving more than 3,500 grain and ag retail facilities, Bushel has an established foundation to connect more participants and bring more of agriculture’s business online.

Bushel aims to enable all farmers, globally, to transact digitally with agricultural retailers, lenders, processors, and other businesses, building on its existing platform and customer network.

Kaskade brings experience scaling technology businesses, improving customer retention, and driving growth through business transformation. Most recently, as CEO of Conversica, he led the native-AI company through a business transformation into mid-market and enterprise revenue with a combined 30% year over year growth and profitability profile. Over the past decade, Kaskade has transformed five businesses ranging from annual revenue of $22M (Janrain) to $1B (DXC). At Bushel, he will lead business growth while Joraanstad focuses on developing new products and capabilities built on Bushel’s network.

“Bushel has built a network that connects farmers with the businesses that keep agriculture moving,” said Marty Leestma, Chair of Bushel’s Board of Directors. “We have an opportunity to build on those relationships and extend the value of our network across agricultural commerce. We’re investing in the leadership to scale the business and the product innovation to help realize that opportunity.”

“Bushel is clearly in a ‘vertical of purpose’ where what we do for farmers and agribusinesses affects everyone sitting at the dinner table,” said Kaskade. “We believe farming is hard enough, and doing business in agriculture shouldn’t be. That’s why we’re focused on making the business of feeding the world simple.”

“We started Bushel in 2017 to make doing business easier for farmers and the agribusinesses they work with,” said Joraanstad. “We’ve built a network no single agribusiness could build on its own. Now I get to focus on making our solutions even easier and more impactful, including AI-powered capabilities.”

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