When Luckey Farmers, Inc. set out to modernize how their members interact with the cooperative, they needed a solution that would fit their existing technology rather than force a disruptive overhaul. Andrew Gladden, IT Manager at Luckey Farmers, found exactly that in Bushel. According to Gladden, the platform integrated seamlessly with the systems the cooperative already relied on, allowing the team to roll out new digital capabilities without the headaches that often accompany major technology changes.
The biggest win has been self-service access for farmers. Using Bushel, Luckey Farmers gives their growers an easy, on-demand window into the account information that matters most: grain contracts, scale tickets, and settlements. Instead of calling the office or waiting for paperwork, members can pull up the details they need whenever it's convenient. That convenience has translated directly into results, driving both increased adoption and higher satisfaction among the cooperative's members.
A key reason for that adoption is how effortless the login experience is. "Logging in is a streamlined, easy process for our customers," Gladden explains. "It's a one-tap login with their phone number and they don't have to log in again. As our members figure out how easy and simple it is, the more adoption we get." Removing friction at the very first step has helped Luckey Farmers build momentum organically, with satisfied users encouraging others to come on board.
The benefits extend beyond the farmer's phone screen. Bushel also equips the Luckey Farmers staff with quick access to customer account information, giving employees the context they need to communicate more effectively with growers. The result is a stronger, more transparent relationship on both sides of the counter—one built on easy access, accurate information, and technology that simply works.
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