For American Plains Cooperative, meeting the modern expectations of their farmer-members meant making account information easier to reach and simpler to act on. Cammie Vaupel, Grain Originator at the cooperative, shares how partnering with Bushel transformed their day-to-day operations and elevated the experience they offer their customers.
A key part of that transformation came from integration. By connecting Bushel with Ever.Ag, American Plains Cooperative built a customer portal that pulls everything together into one seamless experience. Rather than juggling phone calls, paperwork, or separate systems, farmers can log in and immediately find what they need—account information, current grain prices, and more—right at their fingertips.
Vaupel points to several reasons the partnership has worked so well: Bushel's leadership in the market, its steady stream of product improvements, and above all the ease of use for customers. That combination has made adoption feel natural for members, who increasingly rely on the tools to manage their business with the cooperative.
The capabilities extend well beyond simply checking balances. "Our customers use Bushel to access their account information," Vaupel explains. "They can see their grain and storage. They can see their grain contracts and how much they have left to fill. We recently started using eSign for grain contracts and had some success with that. And we're actually looking at using it in our fertilizer and fuel departments as well."
That momentum is a big part of the story. After seeing success with digital contracts and e-signature tools on the grain side, American Plains Cooperative is now extending these same conveniences to their fuel and fertilizer departments. The goal is consistent: provide valuable, easy-to-use support for customers at every step, across every part of the operation. With Bushel, the cooperative has found a partner that helps them do exactly that—today and as their needs continue to grow.
