Thought Leadership
Grain

The Importance of Effectively Utilizing Your Merchandisers

April 25, 2023

An estimated 12.58 billion bushels are transported via truck in the United States each year.* That’s over 12 million truckloads of grain that our agricultural supply chain counts on to move grain reliably to fulfill contractual obligations and meet the needs of consumers around the world. And, considering that the average bushel of grain produced in the United States is sold 2 to 3 times before reaching its end destination*, commercial sales unsurprisingly represent a meaningful percentage of these truckloads moving cross-country.

Shipping grain via truck often comes with a lack of visibility for days at a time – and with a lack of visibility, merchandising teams face added complexity and room for margin killers to creep in.

During our most recent Buddy Seat Webinar, Bushel’s Director of Sales Enablement, Lacey Seibert, sat down with three influential voices in the grain industry to discuss different factors that can impact profitability in commercial grain sales.

Panelists included:

  • Lindsey Bowers, grain merchandiser for United Ag
  • Fletcher Sunderman, merchandiser for Agriland FS
  • Darren Antrim, senior manager at Scoular
  • Throughout the conversation on commercials sales and shipments, each panelist emphasized the importance of being able to effectively deploy their merchandising teams. Each noted that using their merchandiser’s time correctly is a critical component in keeping those silent margin killers at bay.

What could your merchandisers accomplish if they spent less time on tedious and repetitive tasks such as tracking down scale tickets or the status of sales contracts? How big of a difference would your merchandisers make if they could focus on work that adds value to your overall business strategy and builds upon relationships? Antrim was the first to address this issue directly, pointing out that without automation, merchandisers have to spend valuable time hunting for ticket information and answering questions.