.jpg)
For immediate release
FARGO, N.D. — January 20, 2026 — Bushel, a leader in agricultural payments and software, today announced the launch of the Bushel Gold Visa Debit Card, giving farmers and agribusinesses instant access to funds in their Bushel Business Account for everyday spending.
The new card enables users to make purchases anywhere Visa is accepted, including fuel stations, farm supply stores and online retailers. Linked directly to the Bushel Business Account—an interest-bearing¹, deposit account for farmers and agribusinesses, FDIC-insured through the issuing bank² —the Bushel Gold Visa Debit Card offers the flexibility of a traditional debit card with the convenience of digital wallet access.
Farmers can pay instantly for inputs, parts, repairs and other farm or household expenses without waiting for transfers or paper checks. The card can also be added to digital wallets, including Apple Pay, Google Pay and Samsung Pay, for secure payments from a phone or watch.
When a farmer’s lender is connected through Bushel, they can also access lines of credit and other approved financing. This allows farmers to use the debit card for purchases made with either their available balance or lender-approved funds, creating a single, streamlined way to manage working capital.
“As we’ve expanded Bushel’s fintech offerings, our goal has been to give farmers better visibility and more control over their finances,” said Tony Morosini, Chief Payments Officer at Bushel. “The Bushel Gold Visa Debit Card brings immediate access to funds together with the insights from Bushel Farm, helping farmers understand how day-to-day spending connects to the overall performance of their operation.”
Farmers who connect their Bushel Business Account to Bushel Farm get access to a discounted subscription. This connection brings together profit and loss tracking, expense management, grain marketing activity, and other financial insights—making it easier to understand how the farm is performing and what to do next.
“Visa’s goal is to make digital payments simple and accessible for everyone,” said Cher Keck, Head of B2B Fintech Partnerships, Visa. “Collaborating with Bushel brings that innovation to agriculture, helping farmers and agribusinesses access and use their money faster.”
Bushel is an independent software company headquartered in Fargo, North Dakota, providing digital tools that connect the agricultural supply chain. Its platform supports agribusinesses and farmers with solutions for CRM, digital offers, payments, and farm management. More than 3,500 grain and ag retail facilities use Bushel’s technology, representing over 50% of grain origination in the U.S. and Canada. Through its wholly owned subsidiary, Bushel Exchange, LLC, the company also offers digital payment solutions. Over 100,000 farmers use Bushel-powered apps and tools. Bushel is SOC 2 Type II compliant, supporting strong data security across its network.
Bushel was recently awarded “Farm Management Solution of the Year” in the fifth annual AgTech Breakthrough Awards program conducted by AgTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global agricultural and food technology markets today.
1 The interest rate for the Bushel Business Account is variable and may change at any time. Bushel is a financial technology company, not a bank. Banking Services for the Bushel Business Account are provided by The Bancorp Bank, N.A., Member FDIC.
2 Bushel is not FDIC–insured. FDIC insurance only covers the failure of an FDIC-insured bank. The standard FDIC deposit insurance limit is $250,000 per depositor, per FDIC- insured bank, per ownership category through The Bancorp Bank, N.A. and its sweep program banks. See the Bushel website and the Deposit Account Agreement for more details.
