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Alex Bata farms across a 20-mile stretch in North Dakota. With fields spread out and margins always shifting, every decision matters. He doesn’t have time to chase down spreadsheets or second-guess last year’s numbers. He needs clear information, fast.
That’s where Bushel Farm fits in.
“Having Bushel changes the way I can make decisions by giving me access to my data and looking at inefficiencies that I can see,” Alex says.
From one map view, Alex plans his day. He looks at field locations and decides which stops make the most sense together. If the crew hits one field, he can quickly line up the next. No guesswork. No flipping through notebooks.
But it goes deeper than logistics.
Alex reviews past crop rotations, checks what he planted two years ago, and confirms which chemicals he used—and whether there could be residual impact this season. That history helps him build a smarter plan moving forward.
“And I can look at what I did last year. What was my rotation? Two years ago was my rotation? What chemicals did I use that might have residual? And I can look at that to make a plan,” he explains.
When markets tighten, Alex leans on Bushel’s marketing tools to weigh risk and opportunity. As crop prices shift, he compares input costs year over year and shops around for better pricing. Instead of reacting late, he makes proactive calls.
The app even alerts him to pricing opportunities.
“It also notifies me and says, ‘Hey. If you lock in your soybeans right now at 9.43, you can get a $60 an acre profit.’”
That kind of visibility helps Alex act with confidence instead of emotion.
What stands out most? Everything lives in one place.
“My favorite part about the Bushel Farm app… it’s just really nice to go to one spot and my whole farm is on there,” he says. “I have one place where I input my chemical records, my seed records—just everything is right there instead of ‘Where’s the spreadsheet?'"
No more hunting down rented land notes. No more scattered files. Alex logs in from his phone, iPad, or Surface at the shop and gets to work.
“It’s just nice to go to one app. It’s on my phone. It’s on my iPad. It’s on my Surface at the shop. Very easy.”
For Alex, Bushel Farm isn’t just another tool. It gives him clarity across acres, seasons, and markets—so he can plan smarter, manage risk, and keep his operation moving forward.
